Virginia State Bar

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Young Lawyers Conference

A Conference of the Virginia State Bar.

Professional Development Series

Professional Development ConferenceThe Professional Development Series is a weekly podcast series devoted to our newly sworn in attorneys and young lawyers.  The PDS will present programs bringing basic skills training, introducing the business of the law, educating on mental health issues, and showcasing long term career options. Programs will come from a variety of sources locally and from around the country.  If you are interested in contributing content, contact Chris Fortier at


Modern Legal Marketing


The marketplace contains many rules and plenty of competition, so how can one set him or herself out while staying within ethical boundaries? In this Video, Fred Ostovar, Managing Partner at NOVA Legal Marketing discusses ethical modern legal marketing methods that today's attorneys can use to achieve their business goals while staying within ethical boundaries set forth by ABA and VSB.



Faculty: Fred Ostovar, NOVA Legal Marketing, Fairfax, VA



0:30 – Introduction: Why did you decide to become a lawyer?

2:55 – Ethics in Digital Marketing (Introduction)

4:25 – Social Media (Introduction)

5:35 – Creating a web strategy

7:58 – The Practice Web Site

9:00 – Web Site Credibility

9:35 – Convenience

10:18 – Ethics of Email Communication

11:10 – Personality of Your Web Site

12:06 – Reputation Management

4:31 – Dealing with Search Engines

15:17 – Using Video

16:17 –Social Media Strategy

16:56 – Recommendations and Referrals from Clients

17:35 – Managing Social Media

18:34 – Advertising

19:10 – Is Online Advertising Right for Me?

20:37 – Directory Advertising

22:20 –Local Publications

23:10 – Market Research

23:36 – Tracking Your Responses


Return to the Professional Development Series.