News and Information
September 04, 2013

Council Seeks Comment on Young Lawyers Conference Proposed Website and Social Media Policy

The VSB’s Council is seeking public comment on the Young Lawyer’s Conference proposed website and social media policy. Comments are due by September 20 to the VSB offices, or publiccomment@vsb.org.

Proposed VSB Young Lawyers Conference Website and Social Media Strategy

Goals/Objectives:

  1. Bring new traffic to our website and social media platforms
  2. Increase our return traffic
  3. Provide wider publicity for our events and projects
  4. Provide our more than 9,000 members with practice resources to increase competence and confidence in practice, in accordance with RPC 1.1
  5. Recruit volunteers to assist with our programs and projects

Tactics:

  1. Add Twitter, LinkedIn, and Google Plus to our social media mix
  2. Continue with the Facebook group
  3. Create VSB YLC YouTube channel
  4. Manage all social media services through HootSuite
  5. Integrate all social media platforms into our website
  6. Create brochures for our programs published on our site and through e-mail
  7. Talk about our social media in public appearances and speeches
  8. Publish minutes from meetings on our website

Moderators:

The YLC website and social media coordinator will manage the operations of each page.  The YLC president and the YLC staff liaison also will have full access to the social media pages and full moderator/editing privileges, meaning all three will have the ability to post, monitor other users’ traffic, and delete inappropriate content as needed.  All social media sites will be monitored and moderated daily.

Guidelines for Use:

  1. All usage must be consistent with the rules and procedures set forth in the Virginia State Bar’s Policy Concerning the Use of Social Media on Behalf of Virginia State Bar and its Entities (Social Media Policy).
  2. Members may post to any VSB YLC social media site, however, such posts are subject to moderation or deletion consistent with the Social Media Policy. Social media will be monitored daily by the moderators. Any inappropriate material will be removed quickly.
  3. Accounts will be maintained by the YLC board member in charge of the website and social media, with co-moderation from the YLC president and the YLC staff liaison.
  4. Neither the Virginia State Bar nor the Young Lawyers Conference are responsible for the third party content on the social media sites.
  5. Members who want a YLC event publicized will coordinate with the board member in charge of social media to schedule postings on all social media platforms.
  6. Any use of passwords and any other security requirements must be consistent with information technology requirements for Virginia state agencies.

Disclaimer to be placed on all social media

“The Virginia State Bar’s use of external social media tools is provided as a public service. The Virginia State Bar and the Young Lawyers Conference disclaim liability for any external content or comments (including, but not limited to, ads, videos, and promoted content) that are written, created posted or published by any person other than the Virginia State Bar and the Young Lawyers Conference. Any such external content or comments constitute the speech of persons other than the Virginia State Bar and the Young Lawyers Conference, and the responsibility for such external content or comments rests solely and exclusively with persons providing them. Any inclusion of external content or comments does not imply endorsement by the Virginia State Bar or the Young Lawyers Conference. The Virginia State Bar and the Young Lawyers Conference reserve the right and may choose to reprint comments/materials placed on the social media websites to other media. The Virginia State Bar and the Young Lawyers Conference have the right, but not necessarily the obligation, to remove comments/materials from social media tools when those comments/materials, in the sole discretion of the Virginia State Bar or the Young Lawyers Conference are:

  • Potentially libelous;
  • Obscene or sexually explicit;
  • Hateful or mean-spirited;
  • Personal attacks, insults, profane, name-calling, or include threatening language;
  • Plagiarized material or material that potentially violates intellectual property rights;
  • Private, personal or confidential information published without consent;
  • Commercial promotions or spam;
  • Off-topic or that link to material that is off-topic;
  • Embedded images from external sources;
  • In violation any law or promote the violation of any law;
  • Intended to encourage or constitute prohibited discriminatory or harassing conduct; or
  • Made by a person masquerading as someone else.

In addition, the Virginia State Bar reserves the right to terminate a person’s ability to post comments/materials or otherwise participate in its social media tools when the person has posted any of the above listed inappropriate comments/materials.”

Updated: Sep 09, 2013