Professional Development Series
The Professional Development Series is a weekly podcast series devoted to our newly sworn in attorneys and young lawyers. The PDS will present programs bringing basic skills training, introducing the business of the law, educating on mental health issues, and showcasing long term career options. Programs will come from a variety of sources locally and from around the country. If you are interested in contributing content, contact Chris Fortier at email@example.com.
Modern Legal Marketing
The marketplace contains many rules and plenty of competition, so how can one set him or herself out while staying within ethical boundaries? In this Video, Fred Ostovar, Managing Partner at NOVA Legal Marketing discusses ethical modern legal marketing methods that today's attorneys can use to achieve their business goals while staying within ethical boundaries set forth by ABA and VSB.
Faculty: Fred Ostovar, NOVA Legal Marketing, Fairfax, VA
0:30 – Introduction: Why did you decide to become a lawyer?
2:55 – Ethics in Digital Marketing (Introduction)
4:25 – Social Media (Introduction)
5:35 – Creating a web strategy
7:58 – The Practice Web Site
9:00 – Web Site Credibility
9:35 – Convenience
10:18 – Ethics of Email Communication
11:10 – Personality of Your Web Site
12:06 – Reputation Management
4:31 – Dealing with Search Engines
15:17 – Using Video
16:17 –Social Media Strategy
16:56 – Recommendations and Referrals from Clients
17:35 – Managing Social Media
18:34 – Advertising
19:10 – Is Online Advertising Right for Me?
20:37 – Directory Advertising
22:20 –Local Publications
23:10 – Market Research
23:36 – Tracking Your Responses