Virginia State Bar

An agency of the Supreme Court of Virginia

Facebook Linked In You Tube Google Plus Twitter

Adjust Text Size:   A   A

Young Lawyers Conference

A Conference of the Virginia State Bar.

Professional Development Series

Professional Development ConferenceThe Professional Development Series is a weekly podcast series devoted to our newly sworn in attorneys and young lawyers.  The PDS will present programs bringing basic skills training, introducing the business of the law, educating on mental health issues, and showcasing long term career options. Programs will come from a variety of sources locally and from around the country.  If you are interested in contributing content, contact Chris Fortier at


Modern Legal Marketing


The marketplace contains many rules and plenty of competition, so how can one set him or herself out while staying within ethical boundaries? In this Video, Fred Ostovar, Managing Partner at NOVA Legal Marketing discusses ethical modern legal marketing methods that today's attorneys can use to achieve their business goals while staying within ethical boundaries set forth by ABA and VSB.



Faculty: Fred Ostovar, NOVA Legal Marketing, Fairfax, VA



0:30 – Introduction: Why did you decide to become a lawyer?

2:55 – Ethics in Digital Marketing (Introduction)

4:25 – Social Media (Introduction)

5:35 – Creating a web strategy

7:58 – The Practice Web Site

9:00 – Web Site Credibility

9:35 – Convenience

10:18 – Ethics of Email Communication

11:10 – Personality of Your Web Site

12:06 – Reputation Management

4:31 – Dealing with Search Engines

15:17 – Using Video

16:17 –Social Media Strategy

16:56 – Recommendations and Referrals from Clients

17:35 – Managing Social Media

18:34 – Advertising

19:10 – Is Online Advertising Right for Me?

20:37 – Directory Advertising

22:20 –Local Publications

23:10 – Market Research

23:36 – Tracking Your Responses


Past Broadcasts


Enjoy past broadcasts of the Professional Development Series by topic area. If you have trouble accessing a past broadcast or have any questions about the series, contact Chris Fortier at


Career Development


Becoming a Professor


Careers in Federal Government


Diverse Paths to the Bench: Becoming a Judge


Discovery 101


Earning Your Stripes: The Nuts & Bolts of Networking


eDiscovery I


eDiscovery II


Entering Unknown Territory: Choosing a Career Path


Getting the Most Out of Your First Job


International Careers in Law


Making the Transition from Student to Attorney


Opportunities in a Changing Legal Market and a Guide to the Courts


Tips for Obtaining Your First Job


Practice Skills


Appellate Advocacy


Avoiding the Icebergs


Civility and the Courtroom


Contract Drafting


Family Law


How to Avoid the Disciplinary System


How to Review Medical Records


Incorporating Pro Bono into Your Career


The Inital Client Interview


Legal Research


Networking During the Holidays


Personal Injury Law


Quality Oral Presentations


Steps for Successful Writing


Business of Law


Charging and Getting Your Fee


Financial Statements and Accounting


Introduction to Finance


Nuts and Bolts of Running a Practice: What Every Practitioner Should Know (Even if You Have an Office Manager)


50 Legal Tech Tips in 50 Minutes


Physical and Mental Health


Mental Health Issues


Programming comes from the VSB Young Lawyers Conference, the American Bar Association Young Lawyers Division, and other sources with their permission.