Professional Development Series
The Professional Development Series is a weekly podcast series devoted to our newly sworn in attorneys and young lawyers. The PDS will present programs bringing basic skills training, introducing the business of the law, educating on mental health issues, and showcasing long term career options. Programs will come from a variety of sources locally and from around the country. If you are interested in contributing content, contact Chris Fortier at crfortier@gmail.com.
Modern Legal Marketing
The marketplace contains many rules and plenty of competition, so how can one set him or herself out while staying within ethical boundaries? In this Video, Fred Ostovar, Managing Partner at NOVA Legal Marketing discusses ethical modern legal marketing methods that today's attorneys can use to achieve their business goals while staying within ethical boundaries set forth by ABA and VSB.
Faculty: Fred Ostovar, NOVA Legal Marketing, Fairfax, VA
Topics:
0:30 – Introduction: Why did you decide to become a lawyer?
2:55 – Ethics in Digital Marketing (Introduction)
4:25 – Social Media (Introduction)
5:35 – Creating a web strategy
7:58 – The Practice Web Site
9:00 – Web Site Credibility
9:35 – Convenience
10:18 – Ethics of Email Communication
11:10 – Personality of Your Web Site
12:06 – Reputation Management
4:31 – Dealing with Search Engines
15:17 – Using Video
16:17 –Social Media Strategy
16:56 – Recommendations and Referrals from Clients
17:35 – Managing Social Media
18:34 – Advertising
19:10 – Is Online Advertising Right for Me?
20:37 – Directory Advertising
22:20 –Local Publications
23:10 – Market Research
23:36 – Tracking Your Responses
Past Broadcasts
Enjoy past broadcasts of the Professional Development Series by topic area. If you have trouble accessing a past broadcast or have any questions about the series, contact Chris Fortier at crfortier@gmail.com
Career Development
Diverse Paths to the Bench: Becoming a Judge
Earning Your Stripes: The Nuts & Bolts of Networking
Entering Unknown Territory: Choosing a Career Path
Getting the Most Out of Your First Job
Making the Transition from Student to Attorney
Opportunities in a Changing Legal Market and a Guide to the Courts
Tips for Obtaining Your First Job
Practice Skills
How to Avoid the Disciplinary System
Incorporating Pro Bono into Your Career
Networking During the Holidays
Business of Law
Financial Statements and Accounting
50 Legal Tech Tips in 50 Minutes
Physical and Mental Health
Programming comes from the VSB Young Lawyers Conference, the American Bar Association Young Lawyers Division, and other sources with their permission.