Virginia State Bar

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Young Lawyers Conference

A Conference of the Virginia State Bar.

Professional Development Series

Professional Development ConferenceThe Professional Development Series is a weekly podcast series devoted to our newly sworn in attorneys and young lawyers.  The PDS will present programs bringing basic skills training, introducing the business of the law, educating on mental health issues, and showcasing long term career options. Programs will come from a variety of sources locally and from around the country.  If you are interested in contributing content, contact Chris Fortier at crfortier@gmail.com.

 

Modern Legal Marketing

 

The marketplace contains many rules and plenty of competition, so how can one set him or herself out while staying within ethical boundaries? In this Video, Fred Ostovar, Managing Partner at NOVA Legal Marketing discusses ethical modern legal marketing methods that today's attorneys can use to achieve their business goals while staying within ethical boundaries set forth by ABA and VSB.

 

 

Faculty: Fred Ostovar, NOVA Legal Marketing, Fairfax, VA

 

Topics:

0:30 – Introduction: Why did you decide to become a lawyer?

2:55 – Ethics in Digital Marketing (Introduction)

4:25 – Social Media (Introduction)

5:35 – Creating a web strategy

7:58 – The Practice Web Site

9:00 – Web Site Credibility

9:35 – Convenience

10:18 – Ethics of Email Communication

11:10 – Personality of Your Web Site

12:06 – Reputation Management

4:31 – Dealing with Search Engines

15:17 – Using Video

16:17 –Social Media Strategy

16:56 – Recommendations and Referrals from Clients

17:35 – Managing Social Media

18:34 – Advertising

19:10 – Is Online Advertising Right for Me?

20:37 – Directory Advertising

22:20 –Local Publications

23:10 – Market Research

23:36 – Tracking Your Responses

 



Past Broadcasts

 

Enjoy past broadcasts of the Professional Development Series by topic area. If you have trouble accessing a past broadcast or have any questions about the series, contact Chris Fortier at crfortier@gmail.com

 

Career Development

 

Becoming a Professor

 

Careers in Federal Government

 

Diverse Paths to the Bench: Becoming a Judge

 

Discovery 101

 

Earning Your Stripes: The Nuts & Bolts of Networking

 

eDiscovery I

 

eDiscovery II

 

Entering Unknown Territory: Choosing a Career Path

 

Getting the Most Out of Your First Job

 

International Careers in Law

 

Making the Transition from Student to Attorney

 

Opportunities in a Changing Legal Market and a Guide to the Courts

 

Tips for Obtaining Your First Job

 

Practice Skills

 

Appellate Advocacy

 

Avoiding the Icebergs

 

Civility and the Courtroom

 

Contract Drafting

 

Family Law

 

How to Avoid the Disciplinary System

 

How to Review Medical Records

 

Incorporating Pro Bono into Your Career

 

The Inital Client Interview

 

Legal Research

 

Networking During the Holidays

 

Personal Injury Law

 

Quality Oral Presentations

 

Steps for Successful Writing

 

Business of Law

 

Charging and Getting Your Fee

 

Financial Statements and Accounting

 

Introduction to Finance

 

Nuts and Bolts of Running a Practice: What Every Practitioner Should Know (Even if You Have an Office Manager)

 

50 Legal Tech Tips in 50 Minutes

 

Physical and Mental Health

 

Mental Health Issues

 

Programming comes from the VSB Young Lawyers Conference, the American Bar Association Young Lawyers Division, and other sources with their permission.